Global innovation by MEGAMIX Group – Innovit E60 – was presented at the booth of the Russian Federation Ministry of Agriculture at “Golden Autumn 2019” Russian Agricultural Exhibition on October 10, 2019.
Innovit E60 is the first feed grade vitamin E manufactured in Russia since 1994. Its launch marks the return of Russian feed grade vitamins to the agricultural market after 25 years. Innovit E60 is an essential contribution to food security and biosecurity of the country and an important milestone in import substitution development.
Annual consumption of vitamin E in the Russian agricultural sector amounts to about 3,000 tons. This demand has been met solely by imports for the last 25 years. MEGAMIX production capacities provide over 12,000 tons of Innovit E60 per annum. Not only does this volume allows to cover the needs of Russian companies but it also offers a competitive product for the markets of CIS, EAEU and Western Europe.
Christoph Roehring, Head of BASF Russia and CIS, commented:
“We always support and contribute to innovation on local markets. Right now, we are glad that new innovation has been provided by MEGAMIX.”
Innovit E60 market launch is expected in Q1 2020.